Marketing your website, products or services through articles is one of the easiest online marketing strategies to use. The basic requirements are minimal, and the results can be impressive – if you do it right. You can make sure that you get good value for the effort you invest writing articles by making use of the tips presented here.
Although you always want to concentrate on writing what you know, spending a little time fitting your work to the market will dramatically increase the impact your articles have. What you want to do is research the keywords associated with your topic and select the ones that are getting the most attention. There are plenty of free keyword analysis tools online that can help you with this. Once you have a decent set of high-traffic keywords, work them into your articles. Make sure that you integrate them into your text organically; you don’t want them to look out-of-place to your readers!
There are many different places you can publish your articles, but you shouldn’t neglect the opportunity to host them yourself. The articles you write can really help you churn out fresh content for your website or blog. In fact, engaging in article marketing makes an excellent excuse to start a blog if you haven’t already done so. The only potential danger you need to watch out for is that publishing the same content twice is a bad idea, even if you do it on different sites. If you have a rewarding relationship with another site that hosts your articles, you should split your time between writing for them and writing for yourself.
Those off-site relationships are worth cultivating. There are advantages to publishing your articles on other sites that can make up for the loss of content on your own site. They can really help increase your online visibility. Articles published anywhere will improve your site’s search engine ranking if they appear with links leading back to your site. Additionally, linked articles that appear on popular, high traffic sites can send direct traffic your way. Both of these benefits are valuable enough to make it worth your time to pursue them.
As mentioned above, duplicate content is a big risk with your article marketing efforts. There are certain strategies available to help you multiply the results of your writing efforts, though. You can purchase software or make use of services that “spin” your articles, automatically replacing words and phrases to create an entirely new article. Exercise caution if you decide to engage in spinning! The results are rarely anywhere nearly as good as your original work, and can even be downright nonsensical. The right place to use your spun articles is on directory sites intended for building backlinks; try not to put spun content in front of live readers.
Integrating these suggestions into your initial article marketing efforts can help you get more effective results faster. There’s plenty more for you to learn in this field, though. As you gain experience and become more comfortable with writing articles, you’ll be able to find advanced strategies than can give your work even more marketing power.