The vast majority of American adults are now equipped with a Smartphone that can access the Internet with data packages or wireless services offered at coffee shops, libraries, airports and universities. When not looking down at their cell phones, people in areas with subways, trains and highways are noticing the flashy moving billboards around them. For these reasons, it’s very important to tap into the mobile market and use it to the best of your ability. Read the tips in this article to expand your business and increase its visibility.

One of the most important steps in mobile marketing is creating a useful application that can be accessed on Smartphones. Because cell phones are a very personal thing, try to make the application something that people feel they can customize or use regularly. Never forget to make it easy to navigate and use, as well. Give the consumers some sort of option to review the application, so your services will appear more legitimate and useful than those without reviews.

Always integrate your other forms of advertising and exposure with your mobile marketing campaign to make a cohesive strategy. Adding QR codes onto your products or posters, for example, will let Smartphone users instantly access your web site or other relevant information. Make sure you have a recognizable logo that is both unique and interesting so people will remember your company, as well.

Become aware of other companies that offer similar products or services so you can stay competitive in your market. Never copy a campaign, but rather get ideas on how to make a more successful image for yourself. Try offering consumers some sort of incentive to start using your mobile application, and have a way for them to feel loyal to your company. Increasing the availability of customer service is one idea, but having a mobile application allows the consumer to access your products or services without leaving home.

If you deliver e-mails or text messages to those who have your mobile application, always make sure that they have the ability to unsubscribe. Bothering consumers can make them delete the application from their Smartphone or stop considering your company entirely. Also make sure that there is not too much fancy text formatting so the e-mail is easy to read on a mobile device. Try including some links (minimally) so they customer can access relevant web sites that relate to the content of your e-mails, as well.

Never neglect social media sites if you want to increase exposure of your business. For those with a certain location, try adding your company on Foursquare so people can “check in” and let their friends know that they use your business regularly. Also, creating a Facebook page or Twitter hashtag will appeal to many different age groups that probably access these sites on their Smartphones, anyway.

Mobile marketing is a great strategy in this technological era. Remember the tips in this article so you can make the most of your business campaign!