It is important to update your site or blog regularly with new articles to get people to visit it often, but you can keep using these articles to attract more traffic over longer periods of time. This article is here to guide you through optimizing your archived content.
Organize your site or blog so it is easy to navigate. Your menu should contain a list of links to your most important pages, including an archive of your previous updates. Some updates are not worth archiving, such as announcements related to a new product or a limited offer. Any update that contains useful information about your products or addresses an issue your customers are interested in should be archived. This content will be useful to visitors looking for a specific piece of information if you organize your archives by themes or add a search bar for your visitors to look for keywords.
Do not expect everyone to visit your archive and look for a specific topic. You have to present your audience with these other useful articles by placing links to this content in your newer updates. You should look for articles on similar topics or providing more information about the products you mention. Optimize these links with strong keywords; you should never use ‘click here’ in your anchor text. Action verbs should get your audience’s attention, but strong keywords will both inform your audience and increase the chances of search engine spiders following your links. Place your links in the first three paragraphs of your articles and check them regularly to make sure they are still working.
Go back to your archived articles and update your links. If any of your links are obsolete, replace them with links to your newest product pages or to more recent related articles. Keep track of which articles get the most visits and use these articles to promote your latest discount or anything that you believe deserves more attention. Some archived articles will remain popular for months thanks to good back-links; try getting more back-links on this same site or blog if possible.
Make sure the keywords used in your archived articles are still relevant to your current campaign. You might have to update the titles so that these articles contain keywords you are currently working with. Updating the content of these articles would take a lot of time; change a few keywords in your anchor texts or alt tags if you have pictures associated with this articles, but do not rephrase the entire article. Use these updates articles to get new back-links; get in touch with other bloggers and webmasters and get your updates articles featured. Make sure these articles contain links to the pages where you need to bring more traffic. You can also use these articles in your newsletters or social network updates if you run out of new content to feature.
Use your archived articles smartly and go over these articles regularly to update them or decide which ones would be interesting to your audience. Stay up to date with trends and cover a wide range of topics in your articles so you can always find something related to current news about your industry.