Effective search engine optimization (SEO) increases the visibility of your website. Increased traffic means higher sales and more revenue. Although you can hire someone to do the SEO for you website, you can easily do some of it yourself.

Design your website so that it is uncluttered and easy to use. Avoid using colored text and fancy fonts that make viewing your website difficult. Bold or underline important words to highlight them. Your website should be attractive to look at, but it should also be easy to navigate. Your customers should be able to find what they are looking for quickly. All pages should link back to your homepage. A website that is difficult to use or hard to read will be passed over in favor of a easy to read site. That means lost sales.

Your website should contain content that your customers will be interested in. Include reliable links for similar products and services that you do not offer. Your reputation, including links to other businesses, will be judged based on the authenticity and reliability of the information and links you provide. Check for broken links on a regular basis. Make it easy for your customers to communicate with you by providing your contact information on every page.

You need to do some research to find out what keywords your customers are using to find you. Google offers a keyword search tool that is useful for this task. Your keywords should be relevant to the content of your website and each page can focus on different keywords. Your main keywords and phrases should be used on your landing page.

Using keywords in every nook and cranny of your website is no longer the best way to increase your relevancy. Use specific keywords and phrases that are related to your products and services. You can use different keywords for each page of your website. Look for keywords that are relevant to your website but not used by others. Having highly competitive keywords will greatly increase the visibility of your website. Keywords should still be used in your web page’s title, articles and image descriptions. Your website description can include your keywords but it should also make sense when read. It should not simply be a list of possible keywords. Do not try to employ every possible keyword a customer may use to find you. Stick with 10 or 15 of the most relevant keywords.

Include content that is informative, relevant, accurate and up-to-date. Your content should be unique to your site and it should provide positive but truthful information about your products. Replace old content on a regular basis to remain relevant to the search engines and make sure you have the most recent information available.

These easy search engine optimizing tips can increase your sales by bringing more traffic to your website. Remember that SEO rules change periodically so make sure you are employing the newest techniques. Stay relevant, be unique and give your customers important information to increase traffic to your website.