You have probably heard about back links, but did you know that internal links are just as important? Read this article to learn more about the importance of links.

Optimize the anchor text of your links with strong keywords. You should never use words like ‘click here’ or anything that is not directly related to the content of the page you are linking to. Search engine spiders will follow links if they recognize keywords that are relevant to the page where the link is placed and index the page if the content is related to the keywords used in the anchor text. You can easily select the best keywords when posting links on your site, blog, social network profiles or message boards. If you get a link to one of your page featured on another site or blog, ask if you can have a strong keyword included in the anchor text and make sure the webmaster knows about the importance of optimizing links to external content.

For every article that you post on your site or blog, you should have at least two links to related pages or articles. Use these links smartly to direct visitors to the pages you need to promote the most. Your anchor text should contain strong keywords and make your reader want to click on the link. Identify an issue and present your link as a solution. It should be related to the article but contain more information on a specific topic. If you need to bring visitors to a page where you sell products or allow them to register for your newsletter, place this link in your menu or on a place where it will be noticeable. Create a small banner to attract attention if necessary. Keep track of which links get the most clicks and create more links similar to the most popular ones.

Getting quality back links is important but it can take time to build a good network of back links. Ask your customers to answer to surveys to find out which sites they visit on a regular basis. Look for sites targeted at a similar audience but do not attempt getting back links from your direct competitors. If possible, find sites or blogs created for your target audience to inform them on a topic related to your products and get your content featured. You should also get in touch with online magazine editors to get your articles featured. If you can write good content that is interesting to the audience of this online magazine, you could even write articles for each issue or become an advice columnist. Once you have a good network of back links, keep extending it and create back links to the pages containing the most popular links to your site.

Building a solid network of back links and keeping it active takes a lot of time. Set goals for yourself; get a certain number of links to your content posted on different sites every day.