Writing weekly articles is a good way to get people to come back to your site or blog. Read these tips to learn more about article marketing and how it can benefit your online business.
Focus on writing quality articles. Start reading more and spend a few hours a day writing to improve your style if you need to. Take the time to write good articles and proofread them in details. You should write on topics your target audience is interested in. You could for instance give useful tips on how to use your products or write on issues your target audience can relate to. Keep track of which articles get the most comments to get a better idea of what people are interested in.
Use different formats to keep your audience interested. Usually, top 10 lists and interviews are what people read through and share the most, but get to know your audience better to find out what kind of format works best. You do not have to limit yourself to articles: you can create videos, take pictures of your products, record podcasts or put together info-graphics. Update your site regularly with different kinds of content and keep track of which updates are the most shared and viewed to get a better idea of what your audience prefers.
Find out more about search engine optimization: you can optimize your articles by placing strong keywords in the titles and in the anchor texts of your links. If you want to use pictures or any other kind of content that cannot be interpreted by search engine spiders, make sure you describe these elements with strong keywords. You should place up to three or four links to other articles, pages or external content throughout each of your article: do not place your links to ward the end of your article and use these links to provide additional information to your readers rather than pushing your products. Organize your old articles in an archive that is easy to navigate thanks to keywords and links. Add a search bar for people to find information on a specific topic.
Connect your article marketing strategy with other media. You could for instance use your weekly articles as social network updates or as content for your monthly newsletter. Share new content regularly and keep track of the responses you get and create more content similar to your most popular updates. Your goal is to create the kind of content that people like to share with their friends: you could add social media buttons at the bottom of each article to remind people that they can share this content. Do not hesitate to recycle your old articles: make a few changes so they are up to date and share these archived articles on social networks and in your newsletter when you run out of recent content.
These tips should help you develop a very efficient article marketing strategy. Make sure this aspect of your internet marketing strategy is strongly connected to the other aspects of your campaign, including search engine optimization and social media marketing.