Although search engine optimization rules and techniques change as the Internet expands, you can use articles to enhance your SEO strategy. Effective use of article marketing can improve a website’s visibility on search engine result pages. Find out what steps you can take to make sure your articles increase your search engine rankings.
The most competitive keywords are those that are searched often but return few results. Websites that cater to a particular niche of consumers are most likely to find keywords that are highly competitive. Use keywords organically so that they are relevant in the context in which they are being used. You may benefit from using a keyword generator like Google’s keyword tool.
Try not to use keywords more than once every 100 words or so. Excessive use of keywords makes the article confusing and gives readers the impression that you are trying to sell them something. You do not want to come off like a used car salesman in your writing. Articles should be written for readers, not search engines. Readers should be informed by the articles you write.
Every article should have a unique title. The content of each article should also be unique, as well as accurate and informative. If you include an image with your article, use keywords in the meta tag, description and caption. An image’s description should detail exactly what is in the picture.
Use keywords in the anchor text for all of your links. Ensure that all of your links work and use keywords in the link. The anchor text of relevant links hold a lot of weight with search engine spiders. It is easier for web crawlers to index a website if it has solid, relevant inbound and outbound links. Your clients may also request that you link to an internal page within their website.
Since search engine rules change on a regular basis, you must keep up with the latest modifications. It is important for you to change your article writing strategies to keep up with the changing needs of your clients. If you find that you are unsure about specific information, do some research so that the information in your article is accurate and up to date.
Know which directories are favored by the major search engines before submitting your articles to them. Avoid having the same article content published on more than one website because the spiders will either only index the article for one website or the websites could be penalized with a lower ranking. The more articles you publish in article directories, the more links you will get back to your original site.
Combining search engine optimization with article marketing is a basic tenet for many webmasters. If you have the writing skills necessary for creating effective articles and the ability to market them, there is no reason for your business to be anything but a success.
The tips in this article remain the hallmark methods for improving your search engine rankings through article marketing. It is always a good idea to continue applying other search engine optimization methods in addition to high-quality articles.