Traditional marketing is still very useful, and you can still run a successful business just by using those traditional techniques. However, Internet marketing has spawned many new ideas that can blow your mind. Keep reading for some inventive ideas that have worked in the past.
Create viral videos and put product ads in them. This one is becoming harder to accomplish with each day that passes because of how over-saturated videos on the internet have become. It seems like everybody in the world is trying to create a viral video these days but only a few actually stand out. In fact, many videos that become viral were not intended to be seen by more than a few people. It’s hard to purposely make a viral video. Still, if you are a creative person, it is not completely impossible. Try to think of some unique ideas to put into a video that many people will enjoy. Then they’ll see your ad in the video and think they should go to the website mentioned in the ad.
Use social networks to add as many people as possible to your company’s friend list. This gets people to check their friend requests, see your company name, and then look you up. Their friends may also look at their friend lists and see you. You should also try to create interesting or funny status updates so your growing friend list can share those updates with their other friends. Marketing this way can get you thousands of new customers if done correctly.
Give away products for free. Maybe you even want to organize contests for these free products to get people buzzing about your business. Even better, if you create a contest such as seeing who can get the most referrals, it benefits you in multiple ways. Not only does it get people buzzing and interested in you because they want that free product, it brings even more potential customers to your website. It may seem like a bad idea to spend some money and give away a product for free, but the exposure you can potentially get from it will pay for itself many times over.
Market to small but devoted niches. For example, if there’s a TV show out there that has a small following that is really passionate, it could be better to market to them than to market to fans of a TV show that has a very large following but not many die-hard fans. These die-hard fans for the smaller TV show often want to buy any memorabilia even remotely associated with the media they love. Take advantage of this, know what the niche really likes, and figure out ways to connect with them.
Use the advice from this article and begin your marketing campaign today. Do not be afraid to think outside the box, and come up with new ideas to get more customers and build deeper relationships. Everyone is interested in new things, so go come up with something!