Some elements of web design or marketing are not compatible with a good SEO campaign. Read this article and make sure your site is properly optimized.

Using JavaScript to create interactive menus opens up a lot of possibilities for the design of your site. However, search engine spiders will not be able to read this content. This means none of the links from your menu will be followed by search engine spiders. Instead of using JavaScript, you should create a menu with HTML and use strong keywords to optimize every link. Draw your visitors and search engine spiders to your other pages by making links visible and integrating them throughout your content.

Let your online reputation develop itself naturally. Get in touch with other webmasters and bloggers to get your content featured so you can get a backlink to your site, but do not insist too much if you cannot get anything featured. Instead, you should focus on writing more quality content. If you can write useful articles, people will want to share them, feature them and consider you as an expert on your topic. You will then have more opportunities to get backlinks on different sites and your content should be more popular on social networks too. Give yourself enough time, and do not force your popularity.

Do not waste your time with optimizing your URL file extensions. Search engine spiders will not use these file names to determine what your pages are about. If you want to place keywords in your URLs, make sure they are separated by hyphens. Placing keywords in your URLs will only have a small impact on your SEO campaign. You should be primarily concerned about your domain name: if possible, register a domain name that contains strong keywords. If you want to use sub-domains, make sure you select strong keywords to name them.

Creating an XML sitemap is only useful to a certain extent. Creating a sitemap should help you get a better idea of how your site is organized and will be used by search engine spiders to quickly navigate throughout your content. But do not expect a sitemap to solve any issues related to navigation. If your site is not well-organized, a sitemap will not change anything. You should focus on organizing your site logically and also helping people and search engine spiders navigate it thanks to properly optimized links.

Do not waste your money on paid links. Getting backlinks and banners on certain sites can be quite expensive, but there are no guarantees that a targeted public will be exposed to these links. You can cut down on costs by getting backlinks through quality featured content instead of paying for them. If you are going to invest in paid links, make sure they will be displayed on sites your target audience is likely to visit and properly optimized with strong keywords.

Stay away from these common SEO mistakes, and do more research on successful techniques. Developing a good SEO campaign can take some time: be patient and stay up to date with new trends.