Relying on social networks to promote your business is a great way to stay in touch with your audience and get to know your customers. Read this article for a a few original social media marketing ideas.
Social networks are perfect for creating contests. You should advertise a contest on your blog or website and require people to connect with you on social networks to enter the contest. This is a good way to get noticed and start building your network if you are just launching your social media marketing campaign. Once you have more friends on social networks, you can start organizing other contests and asking people to tag you in their submission. You could for instance, ask people to take a picture of themselves with your product. This is a good way to reach out the your customers’ friends who will see the submission in their newsfeed.
Use your real name on your official business page but remember that you are dealing with customers, not friends. You should be very polite and professional but learn to share a few things so that your audience can relate to you. This content will really depend on what kind of audience you are dealing with. If you are selling products to stay at home moms, share a few funny stories about your own children. If you sell products to animal lovers, share adorable pictures or your own puppy. Find something that allows your customers to connect with you on a more personal level and identify with you.
Start making your own videos. Create a YouTube channel, and share your videos on different social networks. A good video should mention your products and teach something to your viewers. For instance, if you sell beauty products, you could film your own beauty tutorial. Find something your audience will be interested in, and do your best to mention products and demonstrate them as often as possible. Make sure you share these videos along with links to the products you mentioned. Video content will allow you to reach out to even more people through YouTube if you use strong keywords to describe your channel and your videos.
Encourage people to mention your products and your brand in their updates by rewarding them. You could have a permanent contest for the best updates or simply hand out prizes and discounts to the people who mention your business. You can easily keep track of who is talking about your products thanks to tagging on Facebook and hashtags or keywords on Twitter. Share the updates that mentioned your products and announce that you are giving this person a free prize for giving a honest opinion of your products. More people should start mentioning your products if they know they can win a prize.
You should try these ideas to get the attention of your audience on social networks. Think carefully before launching a major campaign, and keep track of your results to make sure your audience is responding in a positive way.