You should focus on getting your audience interested in your products if you are going to use social networks to promote your business. Read this article for a list of helpful tips on this topic.
Use social networks to share detailed descriptions of your products, pictures, videos and reviews. You should take pictures of your products regularly and create your own videos; you can easily create a series of videos of yourself demonstrating your products, for instance. This content should be helpful and original enough for people to want to share it with their friends. Keep track of which updates are the most popular so you can create more similar content; you might find that your audience prefers certain formats or topics.
Place links to your product pages in visible places. You should include a link to your site’s homepage in your profile and post links to your product pages every time you mention a product. Include these links in your updates as well as the description and comments of the pictures and videos you share. If a person approaches you with a question, include a link to a product you recommend if it is relevant to the original question. You need to keep track of how many clicks your links get so you can get a better idea of how to efficiently place these links so they get noticed.
Get your friends talking about your products thanks to contests and rewards. You could, for instance, organize a photo or a video contest and ask people to share pictures or videos of themselves using your products. Ask people to post this content to their profile, ‘tag’ you in it and add a link to a product page to enter the contest; the friends of your customers will be able to see these updates and learn about your products. Write an update about the contest results and add a link to the product page of the item you give out as a reward.
Encourage people to talk about your products by sharing these updates. A lot of people see social networks as a way of getting attention and will appreciate the fact that you share their content with a broader audience. This functions better on Twitter than Facebook or other networks thanks to the ‘retweet’ feature. You should look up certain keywords associated with your products or ask people to use a hashtag to refer to your products and ‘retweet’ any positive update about your products along with a link to the product page. You can encourage people to write this kind of update by giving out prizes to the people who write the most about your products or share the most pictures.
These tips should help you develop a social media marketing campaign that is focused on your products and helps you generate more sales. Stay up to date with new trends and with what your competitors are doing so you can adapt your campaign.