Using social networks is a great way to stay in touch with your customers, but how can you actually generate more sales? Read this article to learn about a few useful tips.
Find out more about your customers and their use of social networks. You should ask people to answer surveys about which sites they visit the most and what kind of content they usually share. Use these results to create a campaign that is adapted to your audience. You should then create profiles on sites that are popular among your target audience and start connecting with these people by sharing quality content that corresponds to their interests.
Take the time to create good profiles. Your profiles should contain basic information about your business as well as links to your website so people can order your products. These links should be very visible; do not hesitate to place links to your site on your profile description, in your updates and in the description of your pictures. Keep track of which links get the most clicks so you know what your audience is paying attention to.
Encourage people to find you on social networks by offering discounts and prizes. Your customers will connect with you on these sites if they feel like they can save money or get free products. Do not hesitate to create contests or to advertise limited discounts on social networks only. You should get people to share their own content with you, for instance through contests. This is the best way to get some attention from your extended network, your customers’ friends.
You should always remain very polite and professional on social networks. You might be tempted to argue with people who posted negative comments or to make personal friends; remember that your behavior will influence the reputation of your business. Let people know who you are and encourage them to interact with you and ask questions, but remember that you are running a business. Create a personal profile if you wish to make friends.
Update your social network profiles regularly. Make sure all your information is up to date and share new content at least twice a week. You should share links to your site as often as possible, but remember that your customers might be interested in information available on other sites. Your goal is to provide your audience with useful and interesting content. Plan your updates in advance so you can build some anticipation for discounts and contests.
Add a ‘share’ or a ‘like’ button to the articles on your site, and place links to your social network profiles on your site and in the signature of your emails. People will be more likely to connect with you on these sites and share your content if they are constantly reminded about this possibility. Present social networks as a way of having access to exclusive offers and useful information to generate some interest among your audience.
Do not neglect social media marketing; it is a cost-efficient way to stay in touch with your audience. Use these tips and do more research before developing a campaign adapted to your audience.