Social media marketing is something that every company should now be utilizing. After all, a good social media marketing campaign will build your company’s profile, increase your company’s website’s ranking on search engines, improve annual sales figures, generate lucrative leads and help you to form new business partnerships.
Social media allows you to interact directly with your customers in a way that is simply not possible with a static HTML website. In general, every company should have a Facebook Page, a LinkedIn account, an active Twitter account and branded YouTube channel. Many companies also choose to use Google Plus+, MySpace, Flickr, Wikipedia and Yahoo! Answers.
-Facebook-
Facebook has millions of active users, so it would be foolish not to create a Facebook page for your company. However, it is not enough just to create a page with your company’s contact details, you need to you fill the page with useful, engaging, regularly-updated information and you need to make sure that the information is easy to share.
Furthermore, you need to carefully moderate any comments that are posted on your Facebook page, and you need to response to any questions posted in a timely manager. A Facebook page is a great way to build up your company’s reputation, but if your page is not managed properly, it could actually destroy your company’s reputation overnight.
-Twitter-
Twitter, like Facebook, has a large number of active users and it provides you with the opportunity to market your company to a global audience. When you have a Twitter account, you can easily give your customers quick updates about your company and alter them with time-sensitive promotional events. Your competition is probably already using Twitter, so if you do not already have a Twitter account, now is the time to create a one.
-YouTube-
Videos can be a great way to convey your message to your customers and they are often much more effective than large bodies of text and images. Videos can also be used to clearly demonstrate your products and services to potential buyers. Housing videos on your company’s website, however, can be expensive, as broadband is not cheap. Furthermore, videos that are hosted on a static website are difficult to share and disturb with others.
Fortunately, hosting videos on YouTube is free and the site already has easy-to-use sharing features. YouTube is also one of the largest search engines on the web, so it is vital that your company has a presence on the site.
Unfortunately, many companies often do not have the time or resources needed to create and run a successful social media marketing campaign. As a result, social media marketing managers are now more popular than ever. A good social media marketing manager can work with your company to create a killer social media marketing campaign that will destroy your competition. Such a professional will also be able to manager all of your social media accounts for you and keep your marketing campaign live for the foreseeable future.