In order to grow your business, you must first grow your audience. While you can’t get a school education in marketing, learning online is the best alternative, and this article is a great start.
Use free reports to incentivize people to join your newsletter. Regardless of who wrote the report, you can still use it as an incentive for customers to join your email list. The report should be on a topic relevant to the industry your website promotes.
As you keep writing, your online presence will grow stronger. You can throw a bunch of your great articles together and create an eBook that can be sold at a later date or given away. If the eBook is well-received, it will be shared and that can boost your business!
Be unique and let your voice come through in your articles. When you let your personality shine through, readers will be more drawn to your articles, and they will see you are true to yourself. Your readership will expand once your audience develops an appreciation for your own personal style and approach.
You need to have a large audience to find success in article marketing. However, you don’t have to write to the whole population. You will do better with 1,000 devoted customers than with a million readers who lack interest. Do not let your target audience be neglected or ignored.
Don’t be wordy and do your best shorten your articles and get to the point. Try to aim for around 500 words and use a witty intro to draw readers in. Reel them in quickly. Readers have less of an attention span online than they do offline. Once you’ve hooked your readers with your opening lines, you can always provide further explanatory information in the rest of your article.
Try to find topics or products that will be interesting to a large audience. The larger your potential audience, the more successful your article marketing will be. Choose your products carefully and focus on writing original articles filled with useful tips based on your own experience.
Write your content in your voice. If what you’re writing requires a dictionary or thesaurus constantly, avoid submitting it. It will be obvious to your readers whether you’re using your own words, and if they sense that you’re not they won’t be likely to trust your content.
Write your articles using language that evokes emotion, so that your readers will relate to you. If you come off as robotic or academic in your approach to writing articles, people will leave your site without learning about your product, and you will lose sales.
The most important key to article marketing is that you have original content. Google is known to choose articles that are new instead of articles that are reprints. If you are not a good writer, you can use freelance writers or writing services for affordable content creation.
With the basics under your belt, you now have the ability to use article marketing to your advantage. Try out a few different ideas and see what is the most beneficial for you and your company.