So, you’ve decided to enter the internet marketing world but haven’t figured out the best market niche on which to focus your efforts. It’s a common problem, but no worries! This article will explain how to pick a market niche that suits your personality and interests while allowing you to promote a variety of products on your blog or web site.

It’s best to start with some research first. Go to major shopping sites. Let’s use Amazon as an example. Using the search feature, pick a department. For instance, if you click on the Arts, Crafts and Sewing department, you will see a resulting list of items.

On the right, you will see a “sort by” feature which allows you to sort the results by popularity. It has settings that include Popularity, Price: low to high, Price: high to low, or Average Customer Review. The default setting is Popularity. This is a very useful tool for determining items that have the potential to sell in high numbers.

Any niche you choose must have products that can be easily promoted and are available for sale. So, click on any subcategories you are interested in to see what the hot sellers are for each category. In this way you can decide which products to promote on your web site or blog. You need not be interested in promoting Amazon products to use this method to determine the current market for goods. Google Shopping and Ebay are also excellent sources for market research.

Now that you know how to determine a profitable selection of products, you need to find the niche that is right for you. This is so important because it is very hard stay motivated about products that mean nothing to you. So, think about the things you are passionate about in your own life. Do you have a hobby or activity that you enjoy? Perhaps you are into biking, camping, cooking or crafts. All of those things have products that can be promoted from a web site or blog.

Ask yourself, “What do I like to talk about?” If you like to discuss something, you will have not a problem writing posts or articles about it online. Also, think of the things you like to buy. Chances are, many others love the same things. Do you have a passion for shoes? There is a perfect niche market for you. Maybe you like science fiction. Review science fiction books and movies to promote DVD or book sales. The possibilities are endless.

If you approach niche marketing in this way, you will have fun with the process and have no problem creating informative and entertaining content to drive traffic to your site. Your enthusiasm will shine through in your writing. So, put your passion to work and do your market research to determine great products to promote. You will build a following if you are authentic and sincere and your followers will reward you with purchases that lead to an increased income for you!