How to beat your competitors with an effective SEO technique
Are you in competition with other sites? This article is here to help develop a competitive SEO strategy so you can get your site to rank higher in search results.
Find out which keywords your competitors are using with tools such as Google AdWords. You can pretty much go through their website and figure out for yourself what their strongest keywords are by paying attention to titles, URLs and anchor texts or by reading their meta description. Start using these keywords on your site, along with other strong keywords. Your site should quickly rank right next to your competitors’ site in search results for the keywords you are both using.
Get the attention of potential customers. Read the meta description of your competitor’s site and write an even better one. If a competitor is advertising a special offer, a product or a certain service or feature, you need to offer something better at a lower price in your meta description. Internet users will be able to make a quick comparison and click on your site to check out the discount that seems more interesting. You also need to work on your wording to write a meta description that makes people want to click on your link.
Find out where your competitors get their back-links from and place your own back-links on these same sites. You can do your research with a basic link tracking tool. Remember that you are competing for the attention of the readers of a certain site or blog: write content that is more interesting than what your competitors use to reach out to this particular audience. If they are advertising discounts, offer an even more interesting coupon. If your competitors are sharing useful tips, write on a more interesting topic or explain why the tips they gave are not relevant.
Keep things clean. You should never write anything negative about your competitors or steal traffic from them by getting people to click on a link to learn more about ‘shocking revelations’ or anything negative about your competitors. Compete for attention in a positive way by offering better content and more interesting discounts to your customers. Your customers will probably take a look at what your competitors are offering but decide that your site is a better option if you focus on creating quality content.
There is a lot of competition on social networks too. Optimize your page with keywords and create back-links to your different profiles. These profiles will eventually rank in search results and more people will connect with you than with your competitors. Use a link tracking tool to find out which social networks your competitors are using and to which extent their content is shared. Write content similar to their most popular updates and include back-links to your site as often as possible.
A competitive SEO strategy is a good idea if your business is ready to be in direct competition with other online businesses. In other words, make sure you can offer something better to your customers before you develop this kind of SEO strategy.