More and more people have smart phones every year. Whether it’s an Android or an iPhone, the majority of people are upgrading their out of date phones to smartphones. Marketing geared toward these smartphones is essential in modern times. However, it’s very easy to make mistakes and botch your entire mobile marketing plan. Below are a few of the most common mistakes people make.

A lot of people make signing up for their service on their website too long and complicated. Remember that people will be doing this on small smartphones, not full laptops. You want to make the process as short and quick as possible. Limit the amount of typing to the absolute minimum. People can always go back and add more information to their accounts later when they have access to a computer.

Few people establish mobi domains. These are domains that are specifically targeted toward mobile phone users. These domains should be custom-made to be efficient for people using mobile phones. Designing a website that is optimized for a laptop and a smartphone are completely different. You need to take the extra step to create a mobile webpage.

Similar to the last point, you want to make sure your webpages load quickly. Use very few images and fancy coding. Mobile Internet isn’t super quick for most people, so it can take them a long time to load a page that has a lot of flashy things on it. And if the website is taking too long to load, people will more often than not just give up.

You want to avoid using any large graphics or text. Not only will it slow down the website’s load time, but it makes it hard for the user to view things. Most smartphones only have a 4 inch screen on them. So, you need to make sure you’re optimizing how you’re using your space on your webpage. If it’s hard for people to navigate because everything is too enlarged, more often than not, they’ll go to a competitor’s page instead.

Make sure you keep the amount of data that needs to be transferred to a minimum. Most wireless plans unfortunately have data caps. A computer user isn’t worried about how much data they view on a webpage since their Internet is most likely unlimited. But when you have a smartphone Internet plan that limits you to 250mb of data, you have to be frugal with what you view. So if people find out your website or service is using a lot of data, chances are they’ll stop using you. This is another reason to keep the number of frills your mobile site has to a minimum and rely mostly on text.

Marketing toward a smartphone user is a lot different than marketing toward a person on a computer. You have to keep the limitations that smartphone users suffer from in mind when you’re planning out your marketing campaign. If you don’t, you’ll risk losing customers and end up wasting time and money.