Even though there are a billion people that have a cell phone on them at all times, a lot of people who market to them do not understand that when you do so it has to be a lot different than if you were approaching them through a social network or in their email. You will find five things to consider when you are putting together a mobile marketing campaign in this article.
When you are designing your mobile marketing campaign you need to think about how your content is going to look on a cell phone or different kinds of cell phones. You have to think about making your content viewable on all mobile platforms and make sure that it looks great on all kinds of different mobile devices. The graphics might not look the same on one company’s cell phone than it does on another’s.
Is it easy to put the user’s contact information into the cell phone or is there a way that it is easy for the user to submit that information? Without the demographic information of your user it is pretty pointless to market to them or to start targeting them! Ensure that there is a easy way for them to text you their email address and other information if they are interested in getting more information about your products and services.
Most of the time your mobile user will not have access to a printer to get the information. Make sure the information you want to convey is going to be in their minds. Do not overload them with too much to remember about your products and services.
Think about what kind of data the user will have to use when they view your content. You might want to make it very simple if you are targeting every day cellular users than might not have a data transfer package with much usage attached or none at all. You might want to target each demographic separately.
You want to make sure that your mobile page is easy to get around without using a mouse to control it. Make is simple and do not add too much information for your user to navigate through. There should be minimal links for them to click on. Keep it simple so that an every day user can use the webpage and understand what they are looking for and make it easy for them to find the best and most important contenbt.
If you think about what restrictions your mobile users will have when you are going to be marketing to them in an mobile setting you will be ready to put together something that is successful and easy for the every day user to get through. Often times marketers make the mistake of thinking too much along the lines of a computer user instead of thinking of the campaign in terms of a cell phone user. They are very different and should be treated as such.