Mobile marketing is the next big thing in marketing your business today. Everyone has a smart phone it seems, and you want to get your company name and logo in front of all those eyeballs as often as possible. Mobile marketing offers you a uniquely proficient way of connecting with your customer more frequently and figuring out what they want and need more easily. In your efforts to take advantage of this exciting new field of mobile marketing, be careful to avoid these common mistakes.

Mistake #1: Having a long, drawn-out process for signing up. Potential customer do not want to take the time to keep clicking through screen after screen in order to sign up for email alerts from your site. You need to streamline your sign up process as much as you can. If at all possible, try to condense it to just two or three steps with only one page to load. The ideal sign up technique is to just require the visitor to type their email address into a field and then hit enter.

Mistake #2: Failure to set up a .mobi domain name. If customers are used to visiting your website on their laptops and desktops, they likely already know your .com domain name. Ideally, you should also have a .mobi domain set up that uses the same name as your .com site. This makes it easy for your current customers to find you on their mobile devices and load a site that is optimized for presentation on smaller screens.

Mistake #3: Setting up your webpages with designs that take too long to load. The key to capturing the mobile marketing customer is to have sites that load at lightning speed. People using mobile devices are in a hurry and do not want to waste time waiting for pages to load. Take steps to tweak your mobile webpage design so that the each page loads in just few seconds.

Mistake #4: Adding large blocks of texts and high-resolution images to your pages. You do not want visitors to your site to have to scroll endlessly in order to be able to ready your messages. Keep the content brief, ideally one or two sentences to make each point. Make good use of bullet points to present an outline of your key ideas. Also, be careful to use images that are smaller so they do not take a long time to load and do not use up a lot of “real estate”� on the screens of small mobile devices.

Mobile marketing has several advantages over many other forms of marketing. You can keep in constant contact with your customers, and you can present them with marketing messages when they are most susceptible to buying. However, there are also limitations inherent in mobile marketing campaigns. It is important to know the differences in marketing on small mobile devices so that your efforts can be as effective as possible. Avoiding the common mistakes outlined above can help you to make the most of your mobile marketing campaigns and increase your business.