Mobile marketing is one of the newest and most efficient ways to market your business. With mobile marketing, you can send SMS texts to customers and prospective customers alike. If you want to set up a mobile marketing campaign that will work for you, use the advice in the following article and you can find success in marketing your business.
The first thing you need to do is get people to give you their phone number. Do not buy numbers or do anything fishy to get phone numbers. Get numbers in a legitimate way. You can simply ask for phone numbers and tell the consumers why you want them. You should be able to get some numbers this way. You may even want to offer a special discount for those who give you their number. Also, encourage your subscribers to forward the texts to their friends, and maybe their friends will decide to subscribe once they see the content of your texts. As important as it is to get phone numbers, you also need to give subscribers an easy way to opt-out of the service.
The messages you send are very important if you want to gain or keep subscribers. The messages you send should be short and to the point. Do not add a lot of fluff or meaningless words. Everything you send out needs to be relevant and useful to your subscribers. You can send out information on a new product or service or you can send special offers that are available to text subscribers only.
Send out text messages on a regular basis, but do not send out too many. If you send out too many texts, your consumers may get irritated and opt-out of your service. Send out texts if you have something special to offer. For instance, if you have a special sale on Thursdays, send out a text to remind your subscribers. Try to send out texts anywhere from one to three times a week.
Make your texts as personalized as you can. People love to know that you have thought about them and their interests, and by making the information personal, subscribers will look at your company more as a person than a business. Consumers are more likely to buy from a person than a business.
Use your campaign to reward your repeat customers. You can use a point system or something similar to offer your customers special offers and discounts. This is a great way to get loyal customers into your store and shopping. For instance, give your customers a point for every $50 they spend. Once they reach 10 points, allow them to purchase an item for half off. There are many ways you can reward your loyal customers, just be creative.
SMS marketing is an effective way to market your business. People like the convenience of their mobile phones, and marketing your business through them can help your business grow. Try out the tips in this article and you can have a successful marketing campaign.