Affiliate marketing has a lot to do with, well, marketing! To that end, it’s important that you emphasize the things that make Internet marketing so popular across the board. One of the primary things you should focus on is writing compelling content.
When you’re pitching your product and are attempting to draw in customers, you need to tell a story. Calls to action are great, and we’ll get to those later. Benefits are great. Being detailed about the product is a must. But why does a customer need to purchase this product from you? That’s where the story comes in. You need to make the individuals believe that they need what you’re selling, and that can be achieved through storytelling.
Hearing, seeing, smelling, touching and tasting: the five senses are actually used by an online shopper looking to purchase a product. Your pitch has to be able to involuntarily exercise the imagination muscles of your reader. For instance, as your readers begin checking out your prose, you want them to imagine that they’re actually using the product. In other words, you have to write content that’s related to the practical application of the product.
In your prose, it’s important to remain positive and upbeat. Now, of course, there is a careful blend of realism that must be demonstrated. You can’t just sing the praises of what you’re pushing as if it’s the greatest thing in the world. That’s going to come across as contrived. However, in the world of affiliate marketing, neutral can actually come across as positive as long as there’s no negative mixed in for scale. So remember to keep a fairly positive tone and to completely eliminate the negative.
This might seem confusing at first, but you only need to view the context of this tip to understand exactly what we’re talking about. In fact, you’ve probably been sold on this tactic numerous times. Say that you’re going bald and are looking to grow new hair. Now imagine reading the line, “Are you going bald and wish you could grow new hair?” You’ve identified the problem and the solution in one simple question, thus giving the potential customers the benefit they’re after in a very nonintrusive way.
Now, when a beginning affiliate marketer works to write a call of action, they have a tendency to go wild. For example, they may write something like: “So buy this product right now!!!!”? That’s a little too abrasive to be effective. What you’re looking for is more along the lines of: “Act now and pick up this product before it’s too late!” A call to action is essentially a powerful suggestion and not a barked-out command.
What exactly is a subconscious command? Well, it’s probably not what you’re thinking, because we all know that you’re thinking of subliminal advertising. A subconscious command, in essence, is a way to make the reader react more positively about the product than you’re commanding. A great way to get across a demand is to be subtle and more “seeming” than “sure” in some areas. Example: “This product can make you feel great in a hurry.” What the customer reads when you follow all the steps: “This product will make you feel great!”
Being a great writer is something that anyone can do when it comes to selling products. If you follow the advice from this article, you will learn to write in a way that will draw the customers in.