If you choose article marketing as a method to get the word out about your product and service offerings, it is important to approach article writing in a way that generates useful content that makes readers want to visit your site, buy your product or whatever else you are after. Read on for some simple ways to make each article the best marketing tool possible.
1. Give thought to the type of content that you would want to read. Chance are, if you find it interesting, so will others. For your given niche, focus on topics that help solve some type of problem for your readers, with your product as the solution. Offer other solutions or partial solutions as well, so that readers still walk away with good information, even if they do not buy your product.
2. When writing articles, keep each sentence brief. Because of the way people digest information online, your content must be shorter and easier for readers to skim and understand. Online readers are typically in a hurry to find information, and there are many other sites besides yours that they can search.
3. Always make sure that your grammar and spelling are correct. There are many free spelling and grammar checkers online and built into software, such as Microsoft Word. When your articles have grammar issues or misspelled words, this reflects poorly on you and hurts your credibility with your readers.
4. Try to take a new angle in each of your articles. Do some research to find out what has already been written about your niche or product. Then, come up with a new twist or talk about your product from an angle that people haven’t thought about.
5. Keep your information streamlined in articles by putting it into list or bullet-point format. This allows you to easily get more information into your article, and readers will stay longer on your page because the information is easier to digest.
6. Add interest to your article with images. No one likes looking at big blocks of unbroken text, when they could be looking at images and text together. Find some creative common images that you can use for no cost, and add relevant pictures to your articles.
7. write your articles in a conversational tone. This tone may vary somewhat, depending upon your product. For example, you might use more casual language if promoting DJ equipment to a young audience. If you promote sophisticated accounting software to business owners, your language might be more professional. Either way, though, you can still address your readers as if you were talking to them in person, as one friend to another.
8. Avoid coming across in your articles as too sales-y. The minute readers catch a whiff of too much sales talk, they will move on. Write your articles to focus on interesting, useful topics, questions or issues in your niche. Your sales pitch should seem like an afterthought at the end, rather than a hard-sell that permeates the entire article and delivers nothing useful to the reader.
9. Dig up interesting data to put into your articles. You could add historical information or talk about the types of problems that are solved by your product. Additionally, any type of statistics, studies or research reports are always good informational nuggets to add.
10. Write your articles with your own personal voice. This helps readers feel that they know you. Each article you write should have a consistent voice. If you outsource your article writing, you should do a final review and do any re-wording necessary, so that the article sounds as if you wrote it.
High-quality articles are the fuel that makes an article-marketing strategy work. Integrate the above tips into your articles, and take pride in the high level of quality each article will contain. You will be attracting more traffic before you know it!