If you’ve already tried your hand at article marketing, you know it makes a great way to improve the visibility of your online endeavors. The basics of the process are easy to pick up and you can get started quickly. If you really want to see good results, though, it’s worth learning how to harness the power of automated software. The right programs can multiply the impact of your article writing many times over.
When the terms “automation” and “article marketing” come together, spinning is the most common subject for discussion. A “spun” article is one generated automatically by taking an existing article and swapping out words and phrases for synonymous ones. This produces a unique article that will pass duplicate filters with minimal effort. Not everyone feels comfortable making use of spinning software or services, but you can achieve good results with them if you use the spun articles properly. Spun content shouldn’t be featured on your website; you don’t want real people reading it. It makes terrific fodder for automated article directories, though.
Speaking of those directory sites, you should definitely be taking advantage of them if you want to maximize the potential article marketing has for building backlinks to your site. Investigate directory sites thoroughly before you start working with them. Many of them have requirements of varying strictness for the articles they accept. You should also use analytic tools to see if the links produced by a particular directory site are worth chasing. Some directories run into trouble with the search engines, and the value of their links will be reduced or even eliminated when the engines calculate your ranking.
Search engines and directories aren’t the only people who are concerned about plagiarism and duplicate content; you should be too. Duplicate content is penalized heavily by the search engines’ algorithms. Checking your articles for unintentional duplication can be an incredibly time-intensive task if you try to handle it personally. Fortunately, this is another need that you can meet by making use of a variety of different programs and services. Most good duplicate checkers cost money, so you’ll want to read independent reviews and pick one that enjoys high customer satisfaction.
Finally, there is an “automated” way to generate more articles that isn’t actually automated at all. There are a vast number of freelance writers on the Internet who can help you generate as much content as you can handle. You can engage these outside consultants individually, or make use of work-brokering sites to find them more efficiently. The quality of the work you get from freelancers can vary tremendously. If you happen across a freelance writer whose output fits your needs very well, it’s worth contacting him or her and making a more direct arrangement. This may cost a little more than taking the luck of the draw, but the increase in quality is significant.
When it comes to article marketing, some automation is necessary if you want to push your campaign past a certain point. You can’t write articles 24 hours a day and even if you could, the results would probably be unsatisfactory. That’s why using techniques like the ones presented here to multiply the results of your efforts is vital. There are even more ways to increase the efficiency of your article marketing campaign; if you keep seeking them out, the sky is the limit.