Using article marketing to increase your presence on the Internet can seem intimidating to a beginner, with the wealth of content already there at the stroke of a keyboard. Consumers are bombarded with so much information that yours must be not only relevant, but interesting to read. Read about some tips here on how to get started with the basic concepts of what works, and what doesn’t.
The very first thing you need to take seriously when writing articles as a marketing tool online is the proper use of grammar, spelling and sentence structure. Savvy consumers who spend hours reading content online will notice every little mistake that you make, and judge you for it. If you want to appear professional as well as approachable in your writing, then do not overlook the value of writing well. Do not rely on your own ability to proofread your own work, unless you are a grammar expert. Read your articles out loud to yourself, as well as to others, and make notes of anything that sticks out. Sometimes it is the structure of the sentence itself that is hindering your message from getting out there.
Before you start writing your own articles, read similar ones on other websites, to determine what seems to be an effective approach. Take notes about which ones appeal to you as a reader, and which ones lose your interest – and why. Know what your competition is writing about, and cover similar topics, while at the same time identifying things that have not been covered by others. When writing on familiar topics think of an approach that will distinguish yours from other available articles.
Cultivate a voice for your articles, one that will eventually become recognizable to your customers. Write several drafts of each article to see how it develops, and how your tone and approach evolves with each writing. Decide whether to use first person to create a connection based on you as an individual, or second person to appeal directly to the needs of the reader. Third person should be reserved for articles that are primarily intended to provide specific data and information. Know the difference between the points of view, and stick with your chosen one for each article. Never switch back and forth between first, second and third points of view within the same written piece.
Resist the temptation to jumpstart your reading audience with purchased email lists. Consumers know when they are being spammed and will purposefully deny you their business because of it. Create profiles with business directories and social media sites, and do not exaggerate or misrepresent your business. Encourage friends, family and coworkers to forward links of your article to their contacts.
It may take awhile to get the hang of article marketing in the beginning, but it will almost certainly become a tool that is beneficial for your business goals in the long term. Use some of the ideas here to get started in a competent and professional way.