Writing and marketing your articles can seem like an overwhelming task. It is easy to get lost in the sea of information that is the Internet. However, you can turn your article writing skill into a profitable business. Use these steps to effectively market your articles.
Use keywords that are relevant to your client’s website in the title and content of your articles. The proper use of keywords can increase a company’s search engine rankings. Overusing keywords can be counterproductive to your SEO goals so make sure all keywords are used naturally. Keywords should make sense in the context of the article. Avoid using irrelevant keywords to increase a client’s ranking for a keyword that has nothing to do with the website.
Write high-quality content to keep your clients coming back and to gain new clients. Double check your articles for errors, tone and accuracy. Maintain a professional tone so that clients will view you as an expert in the field. You can research information if you need to do so. Check for updates periodically to ensure that previously written articles remain accurate. Most readers prefer to read articles that are between 300 and 1000 words. Do not allow your paragraphs to get too long and use spacing to separate paragraphs. You can utilize numbering and bullet points to emphasize important information and to make it easier for your readers to understand the information.
Use relevant links to further improve SEO results. The anchor text used for the links can greatly improve search engine rankings because anchor text carries great weight with search engines. Avoid linking to unrelated websites or the website might end up with a decrease in rankings. If you have your own website for marketing your articles, include links to articles that you have written for clients.
Inbound links are important in helping the search engine spiders index your website properly. All inbound links should also be relevant to your website. Only request inbound links from reputable websites that are somehow related to your website. You should be able to link from the articles you have sold back to your personal website.
Never use black hat search engine techniques in your articles. Black hat tactics are considered unethical and include link farming, keyword stuffing, invisible text and doorway pages. Link farming is the practice of using irrelevant links in an attempt to increase your rankings. Keywords stuffing is the use of irrelevant keywords to increase search engine ranking when unrelated keywords are searched. This is also frustrating for users. Invisible text and doorway pages are never seen by web users. They are put into place so that search engine spiders will index the website more highly than it deserves to be indexed.
In the initial stages of marketing your articles, you will find that writing them is much easier. As your reputation as an article writer grows, the marketing portion will become much less difficult. Use this article as a guide to making money with your article writing abilities.