Article marketing is a good way to get more back-links to your site or blog. Read these tips to find how you can use article marketing to your advantage.
You can submit your articles to directories. Take the time to compare different directories and look for the most popular one. Make sure you use a directory that lets you place links in your articles or at least cite your sources. Read through the guidelines for submitting articles carefully and make sure your articles correspond to what directories want. Use strong keywords in the title of your articles and add additional tags if you can. You should use the same keywords you chose for your search engine optimization campaign or use more specific keywords related to your articles.
Do your best to write quality articles. Even if not all article directories are focused on quality, you need to make your articles stand out and get people interested in your topic so they will follow your links. Place links to similar content you have on your site or blog throughout your article or cite your own site or blog as a source. You could also add links to other sites or blogs if you already have a back-link on these pages. Make sure you optimize all your links with strong keywords and that you test them first.
Sign all your articles with your real name. Some article directories will let you set up a profile: give detailed information about your expertise on certain topics and mention your site or blog. If someone is interested enough in your articles to check out your profiles, they will more than likely want to visit your site or blog for more information. Do not use your profile to push your products: you should simply mention that you have a site where people can learn more about the topics you write about and get in touch with you if they have any questions.
Article directories are not the only sites where you can share your articles. You should contact online magazines and newspapers and ask if they would be interested in featuring some of your articles. You can also get in touch with other bloggers and webmasters who write for your niche and offer to feature their content on your site if they will feature yours. This will work best if you already have established a name for yourself as an expert on your topic. Get in touch with as many different editors, webmasters and bloggers as possible and give them an idea of the portfolio you have by directing them to your archive. You should also consider writing new articles for these people or perhaps answering questions sent by readers of an online magazine. Getting your articles featured on other sites can be hard at first, but it should be easier once your name becomes more recognizable.
Apply these tips and start writing quality articles. Be patient: it will take you time to establish a reputation as an expert.