It seems that everyone talks about online article marketing, and for good reason. It is one of the most effective and least-cost ways to attract visitors to your website so you can convert them to customers. However, there are a few things you need to know about how to write good articles that draw viewers in. Continue reading for some tips on writing high-quality articles that both readers and search engines will like.
Write content that is value-added and interesting. Why? Because this is what keeps readers on your site. It also keeps them coming back over time, especially if they keep finding useful information in your articles. Once of the most important tasks that you have as a website owner is converting readers into customers. If your content has no real value, readers will not stay on your site long enough to understand why they need what you offer, and convert into customers.
Write your articles with concision. Some people add a lot of fluff, or filler words, to articles. This robs readers of their valuable time and makes them angry. There is nothing worse than reading 500 words of fluff and coming away with nothing useful or informative. Add real content, and keep your sentences short and to the point so that your articles provide real value to your readers.
3. Submit your articles to multiple article directories. Make sure that you are allowed to have an author box at the end of your articles, and include at least one link back to your site. This means that when a reader searches for your keywords, the search engine will (hopefully) return several articles that contain your information and refer them back to your website.
Syndicate each of your articles using an RSS feed. This allows readers to subscribe to automatically get your latest and greatest articles. You can also have your articles sent to some of the big RSS aggregators for more exposure. This strategy is important, but it only works if you publish new articles often. If there are no new articles, there is nothing to syndicate.
Think about creating an eBook. This can either be a collection of all your articles in one place, or a brand-new set of articles. You can promote your eBook on your site, through article directories and even sell it on Amazon.com. When writing an eBook, pay attention to different formatting needs so that, regardless of whether the content is on a PC or the Kindle, all readers see your eBook properly. With an eBook, you can also provide extra content, such as downloadable charts, spreadsheets and bonus offers that readers have access to only if they buy the eBook.
Assembling and carrying out an effective article marketing strategy is not difficult, but it does take quite a bit of work. This is one of the most effective ways to draw traffic to your site, so the investment of effort will pay off. Speak to your target audience through articles, provide high-quality information, and watch as your readers convert into customers.