There is no law that says article marketing must be a part of your advertising strategy and regimen. But if you are in any kind of business, then marketing is absolutely essential. If article marketing has not caught your eye before, then read on to see if it is something that might interest you.
Do you know what kinds of results article marketing can give you? For one, every article you send out is a vital backlink back to the page you are hoping to promote. This helps you out immensely with search engines. In addition, the more articles out there with your name on them can establish you as an authority within your niche. This can help you seal the deal with customers on the fence about trusting you with their money, as you appear to be a value in your product and service offerings.
You might wonder if your company is one better off avoiding article marketing. Unless your customer base is a demographic that is 100% offline and never uses the Internet, you can benefit from article marketing. Anyone with a website should at least consider it.
Look at the niche you are in and see if it is already flooded with article marketing. If there is an overwhelming amount of article content already out there, that is just all the more articles you are going to have to do to get meaningful boosts in your search engine rankings. Can you provide a unique perspective or different spin on something, possibly to create a niche all to yourself?
Think about the skills necessary for article marketing. Someone has to determine appropriate keywords, write the content, possibly spin the content into dozens or hundreds of unique versions and then go through and post these to article directories and maybe even guest post on blogs. Can you do all that? Probably not, but you can find and hire people to handle all this or even just the individual tasks. Even if you can do it all, it might be worth your money to still pay someone else to do it.
You may wonder just how long article marketing has been around online. The answer is pretty much since the Internet exploded into the civilian world in the 1990s. It has in fact grown into a very mature industry in regards to boosting the ranking of homepages.
You have likely heard that article marketing is free to low cost to start. This is true in a financial sense, if you write your own content and post it all yourself. However, that does take time, which is a cost of its own. Hiring writers can really speed things up, but will take money.
The first step to take in this kind of marketing is deciding whether or not to handle it yourself or have a professional do it. This largely comes down to if you have the needed skill set or the funds available to pay someone.
Now that you better know article marketing, you should be empowered to effectively decide if it is appropriate for your business. Doing it can mean a lot more traffic to your homepage.