The key to article marketing success is not only writing targeted content, but choosing the right venue through which to share it. The tips provided in this article are taken straight from the strategies that successful article marketers are using. Apply them to your own article marketing campaign, and watch your business succeed.

Try using freebies. Freebies make customers think that they are getting a lot more for their cash and they are more likely to make another purchase in the future. If you provide freebies that are branded with your company logo, you could benefit greatly each time your customer uses it in public. Remember this and pick products accordingly.

Make your own logo. It is a common misconception that easily recognized logos are the exclusive domain of large companies. The logo will show people who you are when they read, and this builds trust in your content. Give you audience something to remember your site by. Develop a simple logo that will stick in people’s minds.

Customers want to buy products that other people have had success with. The easiest way to provide this info to your customers is through the use of testimonials posted to your site. People who are satisfied with your products or customer service are often happy to leave positive comments if you provide a way for them to do so.

As you keep writing, your online presence will grow stronger. You can throw a bunch of your great articles together and create an eBook that can be sold at a later date or given away. A great eBook full of helpful content will be a huge hit.

Make use of social media! Join Facebook, Twitter or other social networks to stay in touch with your readers. Posting updates when you publish fresh content could grab a few readers’ attention. Ask people to share the article with others so you can be read by even more people.

Write in your own unique voice. By inserting some of your own personality into articles, readers will connect to you more. Your readership will expand once your audience develops an appreciation for your own personal style and approach.

Don’t tackle article writing on topics you find completely boring. You can’t always have control over your writing voice. Boredom is something that can seep through your writing, and readers will take note of that. Articles on subjects you do not find interesting will not have as much value for marketing as articles about things you are passionate about.

While articles that will be used for marketing certainly have target word counts, don’t worry about them when you’re working on the first draft. The author’s own sense should dictate how long the article is when it is first written. Articles can be shortened during editing, and very long pieces may even be split into two articles.

Borrow this solid advice from the successful marketers that have come before you. This advice should help direct your actions concerning article marketing.