Knowledge is key when it comes to article marketing, and it can lead to a great level of success. There is a lot of information available, but not all of it will be useful for your situation. This article contains the highly effective article marketing advice.

Offer a free short report as an incentive to sign-up to your newsletter. This report will entice prospective customers to join your e-mail list, and you can hire someone to write it or write it yourself. Keep the report topic relevant to the industry you are in.

Put together an original logo. Logos are not only for huge, major corporations. The logo will show people who you are when they read, and this builds trust in your content. Your articles will get more attention if they are associated with a logo your readers recognize.

Send articles into blog networks and article directories. Blogging is popular now, and getting your foot int he door will likely increase the traffic to your website. Include the address of your website in every article you submit and people who enjoy your article will check out your site.

You really only need one keyword for every article to help boost sales. Place the keyword in as many strategic areas as possible, including the title, the header, the subtitles and the URL. Make sure your keyword is scattered throughout the main section of the article, as well. Your article will then be found by user generated searches, and your traffic and sales will increase.

Successful article marketers are those who have cultivated their own distinctive voice through their articles. If you want to build web traffic and online business, you cannot write in the dry style of academia and the corporate world. The best article writers allow for emotional input in their work and use great language that readers can personally relate to.

Duplicate Content

Always strive for originality. Remaining innovative will allow you to market your business better. Duplicate content filters just keep getting better and better, so just adding duplicate content to put something on your pages will surely backfire sooner or later.

It is important to understand SEO if you want to achieve true article marketing success. The more you know about keywords and how to use SEO to help your articles rank better, the more successful you will be. You cannot just throw up articles and expect them to do well. A real strategy with defined goals will be key.

Most articles, unless they are specifically deleted, will stay on the internet forever. They can be used again and again to direct new traffic to your website. You also have the option to use an article as a means of promoting other articles; this will gradually expand your loyal audience.

Common sense tips along with helpful expert hints will ensure you know what you’re doing, and this article provided both. With any luck, by following the advice in this piece, you will be off to a great start with an article marketing plan or will be able to build on your existing foundation.