Most businesses are constantly seeking new ways to promote themselves and attract new customers. One popular marketing technique is article marketing. Read on to find out more about the best ways to use article marketing.

Provide free short reports to try to get people to sign up to get your newsletter. Regardless of who wrote the report, you can still use it as an incentive for customers to join your email list. Just be sure that your report is similar to your niche.

Whenever you write your articles and references, don’t feel the need to follow the strict AP grammar rules. This will help you create more search engine optimization friendly references within an article, blog or descriptions. You still need to follow some of the AP rules to have content that flows, but lessen the restrictions and you will have better search engine results.

If your website lets users post comments, make sure to utilize a “no follow” linking attribute. If a spammer posts links to sites without your permission, web crawlers will not follow a link automatically. This practice prevents you linking to sites which may and can affect your site’s reputation in a negative manner.

Don’t give into the desire to bombard indexes with multiple copies of your article. There are many article indexes you should use in your article marketing efforts. Though it may be tempting, do not post the same article multiple times in multiple locations. Search engines look down on this behavior and will give your article a lower ranking.

Try using tools to boost visibility. There are a lot out there that can send in your article to a variety of directories, more than you could do on your own. Most of these tools cost a fee, but there are a select few that operate for free. Find these tools so that you can get more readers without spending a fortune.

One thing to remember is to submit articles to directories after putting it on your own site. That helps, as your main article goes to search engine indexes; your other content will give you traffic in the back end too.

Although you do have to worry about how many words your article has when you’re trying to market, it’s something you should only worry about in the final draft. It is up to the author to determine the appropriate length for an article. Articles can always be trimmed for length during the editing process; extremely long pieces can even be split and crafted into two articles.

Successful article marketers need to know the principles of internet marketing and SEO, and how to put them to use. SEO will help to increase the position of your articles in the SERPs. If you publish it and do nothing more, they won’t come. You must directly approach it while keeping your goal in mind.

Article Marketing

If a business owner hopes to increase profits by increasing visibility, marketing tactics are essential. Article marketing is one such technique. By taking what you have learned from this piece, you will find success with article marketing and put your business on the map.