You should consider working on an article marketing strategy to reach out to your audience and get more back-links to your site. Read this article to learn how you can develop a successful article marketing strategy.
The key to a good article marketing campaign is to write quality articles that are adapted to your audience. You need to write on topics your target audience cares about and adopt a tone they can relate to. Avoid making opinionated statements: a part of your audience might not share your opinion. Your articles should be original, fun to read and filled with useful information. Mention your products or service when it is appropriate to do so, but do not write articles with the sole purpose of talking about your products. Each article should be optimized with strong keywords and contain links to more articles or to external sources.
Add new articles to your site or blog every week and organize your old articles in an archive so your readers can easily find more information on specific topics. Use your entire collection of articles as a portfolio to get your content featured on other sites, blogs and even in magazines and newspapers. Contact people who write for the same niche and let them know you would like to have some of your articles featured. Be ready to write new articles on demand and sometimes on short notice. Establish good professional relationships with anyone who is likely to feature your content or share links to your site or blog and stay up to date with their projects: you might be able to contact another blogger and offer your expertise on a topic they have been writing about.
You can reach out to a broader audience by sharing your articles yourself. You can use social networks, newsletters, RSS feeds, article directories, online encyclopedias, message boards and many other resources. It is important that you plan this campaign carefully and tailor it to your audience. This means you need to find out which article directories are popular among your niche and optimize all your articles with keywords your target audience is likely to look up. Regardless of where you share your articles, you should always include up to three or four links to your blog or site or to external sources that are relevant. Sign your articles with your real name and do not hesitate to include an email address for people to contact you with questions. Keep track of which back-links bring you the most traffic and submit more articles to this directory or social network. You also need to keep track of the comments you get on your articles: this should give you a good idea of whether or not you are reaching out to your niche and how helpful your article is.
Use these tips to start planning your article marketing campaign. You need to be patient and work on creating quality content: writing popular articles and being recognized as an expert on your topic can take some time, but your efforts will be rewarded.