Article marketing is a very common way to promote your website’s online visibility. Many other webmasters engage in it, and they employ a host of tricks and strategies to get the most out of their efforts. One way that you can stay competitive is by maximizing the quality of the articles you produce. Read on to discover some of the best ways to do this.
Your articles and your website need to share a common focus. If you’re engaged in online business, this focus will obviously be your products and/or services. While your articles will ideally appear all over the Internet, they should share a voice and a point of view with the content on your website. You can still fine-tune your articles for maximum impact by researching the most popular topics and keywords for your area of interest. Don’t try to stuff keywords into articles that don’t relate to them; instead generate fresh articles designed to link a keyword or topic to your particular niche.
While some people engage in article marketing purely to build off-site links, if you’re interested in producing top-quality content you want your articles to be read by real people. Keep this in mind as you write, and do your best to give your readers information that is helpful, relevant, and (if at all possible) unique. If you can really impress your audience, you may well convert them into regular visitors to your website. Doing this will allow your articles to make a direct contribution to your traffic, instead of an indirect effect via improving your search engine ranking.
If you want to convince people to read your articles, your titles are extremely important. In most cases, readers will be looking at a page full of different articles, and they’ll pick one to read based on its title alone. You want your title to stand out in the crowd. Don’t hesitate to use humor or be mysterious. Tickling a funny bone or exciting a sense of intrigue can be a great way to draw readers in. A word of warning if you frequently write articles in list format: although the format itself is entirely valid, avoid titles that announce it. Titles like “7 tips,” “10 tricks,” “5 common errors,” and so forth will utterly fail to distinguish themselves if they get put on an index full of other lists.
Finally, although you are concentrating on using your articles to engage directly with your readers, do not neglect the link-building opportunities they represent. Each of your articles should include a resource box at the end. This is a common feature for premium articles; it typically includes a brief author’s bio and, more importantly, a link to the author’s site. Including links in your resource box can send lots of traffic your way and improve your ranking with the search engines, especially if you can get your articles posted on popular, high-traffic websites.
There are almost as many ways to approach article marketing as there are website owners engaged in it. If the path you choose is to provide top-quality content, you’ll have to invest significant amounts of time and effort in crafting your articles. The results can be well worth it, though, especially if you employ this article’s advice.