Bringing in new customers is good, but having them continue to come back again and again is the goal. Loyal customers are the ones who will be likely to let people know about your site, which means some free marketing for you. The key is to marketing to them just as hard as you are marketing to the new customers, and this article will show you how.

Offer repeat customers special deals so that they will feel appreciated. Most people have specials that target new customers, but you want to make sure to give discounts to returning customers as well. One good way to lure customers into coming back is to offer them free and discounted products in exchange for spending a certain amount of money. You should also consider throwing in free gifts every once in a while.

You want your customers to help you reel in others, but you cannot expect them to market hard for you if there is nothing in it for them. You should set up a referral program to reward them for all of the business that they bring in. This will make your customers a bit more motivated to tell others about your business. If you do not want to implement a referral program, you should at the very least hold a referral contest each month and give away cash and/or prizes.

Customers like to feel like you see them as an important part of your life. When your business is going through good and bad times, they like to know that you are thinking of them and feel they are worthy of knowing how things are. You should set up a subscription email service which will allow you to connect with customers regularly. Let them know what is going on with the business so that they will feel included.

Every week you should offer some type of package deal to your customers. Since you are offering them a discount for purchasing more things, you are likely to convince more than a few to make a larger purchase than they would have otherwise. Make the deal attractive, but make sure that you are not making it so sweet for them you will lose out.

Once customers buy something from you, they do not want to feel like they are no longer important to you. Following up a purchase with a thank you email is the perfect way to make customers feel appreciated. It does not have to be a long, drawn out email. The point is to let them know that you appreciate their business and you would love it if they did more business with you. Offer them some type of discount in order to give them more motivation to return.

Having a solid customer base is very rewarding, but it can be very hard to build one. The tips above should help you keep your customers happy, which will make them more likely to return. It may be a lot of work, but you will appreciate it when you see a rise in your profits.