All of the Internet marketing technique in the world will not help your online business if you do not begin with a strong website. You can optimize your website so that any Internet marketing campaign will help your business succeed. Follow these tips for building a strong website.

Designing, launching and maintaining a strong website are the first steps in making your Internet business successful. Your website should include details that make it easily indexed by search engine spiders. Include content that is unique to your website and relevant to your products or services.

Research the methods your competitors are using to optimize their own websites. Check to see how other businesses are spending their Internet marketing budgets. Look at their websites to determine the positive and negative things they are doing.

Your URL should only contain 3 to 5 letters. If the URL is longer than 5 letters, you may be penalized with lower rankings by the major search engines. Use your main keyword in the URL for your homepage.

Make sure to link to your main web address and include your company information on every page of your website. Have a comment section or a forum where customer’s issues, problems and complaints can be addressed and encourage visitors to leave both negative and positive comments. You may be able to use some of the negatives to improve your website. Give visitors several different places where they can leave their own contact information. This will help you build a customer e-mail list for future marketing.

Use a server that has an uptime of at least 99%. More than 1% downtime can lead to frustrated customers and a decrease in sales. Make sure you register you buy your domain name without the assistance of your web service provider in case you are unhappy with your current server. This will allow you to change servers while keeping the same domain name.

Build an e-mail list of potential and past customers who have left their contact information on your website. Use your e-mail marketing to target specific customers. The subject line on your e-mail should be interesting enough to get customers to open it and read it.

You can start a newsletter to let your customers know about new products and services, sales, product reviews and new technology. A newsletter is great for a website that does not get a high number of visitors. If you do get a lot of visitors to your website, you may prefer to write articles that pass along the same information.

Include tools that monitor the number of visitors who come to your site. This is a useful tool in determining if your search engine optimization and Internet marketing efforts are working. If your strategies are not working, you need to reevaluate and redirect your efforts.

An informative website that is easy to navigate is the first step in making sure your online business succeeds. Use these techniques for an effective website that gets noticed.