A sticky website is one that contains so much pertinent and interesting content, so many exciting and intriguing features, and is so user friendly that visitors want to stick around as much as possible and return as often as possible. It’s no surprise that the first step to Internet Marketing success is to create a sticky website that lures your visitors deeper and deeper into the site and gives them lots of good reasons to stay. A sticky website catches your visitor’s interest with the first page and keeps your visitor engaged right up to the checkout page! To improve the stickiness of your website, just follow these five great tips!

1. Keep it short and sweet! Remember that a picture is worth 1000 words, and use lots of images, pictures and graphics to catch your visitors’ attention and explain your intentions.

2. Make it easy for your visitors to get around. Clearly label links and make sure that content is easy to read and see and clearly understandable.

3. Create content that provides a logical path from the beginning of your website to the information or product your visitor seeks to any special offers you may have and on to the checkout page. Avoid any tricky navigation that might cause your visitors to get lost or to lose interest.

4. Be sure that the content you offer is really pertinent to your potential customers. Identify your target audience early on and tailor all of your content to suit their tastes, needs and desires.

5. Offer items of tactile value for free! Provide downloads, white papers, coupons and so on that your customers can see, feel and use to provide tangible value without a great deal of investment. This will build trust in you and interest in your site that will keep your visitors returning again and again to see what new things you may be offering for free.

It has been proven that a web site only has 10 or 20 seconds to grab a visitor; failing that, your potential customer will simply click away from your site and possibly never come back! It’s extremely important that you get your point across to your visitor right away to show how you can be helpful and what you have to offer. After all, the goal is to transform the visitor into a paying customer.

By applying search engine optimization techniques to your website, you will get higher search engine rankings; however, if the optimization you perform does not appeal to your target audience, you will not get customers! This would be a terrible waste of time. With a stickier site, you will find that your visitor’s time on site increases, along with your conversion rate from visit to sale. When you apply these five tips, your website will become good and sticky! You’re sure to notice that your visitors are staying around longer and participating more and that your conversion rate has risen. It’s really all about making visiting your website fun, easy, friendly, convenient and fascinating for your customers. Creating a sticky website is a win-win situation.