Although much of Internet marketing may seem formulaic, it is important to add personal touches. If your customers feel as if your advertisements were written by a computer, or that you are sending out form letters, they will be less interested in your goods or services and may even be turned off. Read on for some simple ways you can make your marketing campaign more personal.

One of the best ways to make your campaign seem more personal is to address customers directly in a letter. Many marketers do this to an extent by addressing direct mail to customers by name. However, it is even more effective to post a letter on your website’s welcome page. When customers read a letter from the head of the company, they automatically feel special. If you put Facebook and Twitter buttons on the letter, your customers can easily share it with their social media contacts for even greater exposure.

Similarly, you can make a video featuring the CEO or another important member of your company. Customers love hearing messages from real people. When they see people who work for your company in video ads, they feel more personally connected to your business.

A company blog is a great way to create ongoing personal connections with your customers. If possible, the company owner should write the majority of blog posts in order to foster positive feelings in customers. Customers will feel special about being able to interact with the company head if they are able to write comments on each blog. Many company owners hire freelancers to ghost write their blogs if they do not have the time or inclination to write blogs themselves.

Social media is another excellent way to make connections with customers. Most customers have some sort of social media account, so you can easily connect with them there, and social media tends to be more personal by nature. Many companies use social media accounts as part of their customer service efforts; customers can ask a quick question or lodge a complaint using social media. Make sure you respond to customers on your social media account right away so that they feel satisfied and taken care of.

In addition to allowing customers to get to know your company head, it is helpful to allow them to get to know your employees. Ask your employees to write a short bio that will appeal to customers. Put their bios and pictures on your website and marketing materials. This will help customers feel even more personally connected to your company because they will know something about every person who works there.

When conducting an Internet marketing campaign, it is important to remember the value of personal connection. The Internet gives people many ways to connect personally with each other; take advantage of this and allow customers to feel personally connected with your business. If you succeed in making customers feel like they know you personally and can trust you, you will attract many more customers to your brand and those customers will be loyal to you.