Starting your first website can be both exciting and disappointing. You know that you are ready to get started making money through your computer, but you just aren’t getting that many visitors. Whenever you need more customers on your site it is time to start promoting it. By learning how to promote your business properly you can maximize your return on investment.

The first thing to do is to take a good look at your site. You need to make sure that it appeals both to potential customers, as well as to the search engine robots that determine your site’s ranking in the major search engines. While search engine optimization is a whole topic all its own, by making your site more attractive to customers you can improve its ranking as well. Make sure your site is clean and easy to navigate. Have a few friends try your site and let you know what they found difficult or confusing. Allow your users to send you feedback as to what they would like to see from your site.

Promoting your website with social media is the newest strategy that has become popular. You need to make your business have a presence on these sites, as well as giving people a reason to share your site with their friends. The advantage to a well-executed social marketing campaign is that it will spread far beyond your initial audience as people share your business with their network.

It is important to take a look at where the visitors you do get come from. Knowing how people access your website can highlight weaknesses in your marketing strategy, as well as helping you to understand your target audience. If you aren’t getting any visitors from search engines, then you need to take a look at your SEO. If your social marketing hits are low, then it may be time to revamp your site’s social web pages. You can also look at where your and when you are getting the most hits so you can tailor your advertising to those demographics.

Email newsletters are a great way to market your site by reminding customers that you are there for them. Make sure your newsletter contains a good amount of useful information or your newsletters will end up in the trash bin unopened. You may also wish to offer your customers coupon codes or a drawing for signing up for and reading your newsletter. On top of reminding people you are there, a newsletter can be a great way to feature new highlight new products or promotions. Good newsletters keep a large subscriber base and keep readers engaged in the topic.

Once you have spent some time on your internet marketing you should see some increases in your business. Don’t get discouraged if your first campaign is not wildly successful. Large corporations have huge, experienced teams to do their marketing for them, and even they don’t get it right every time. You can be successful online if you take the time to learn and grow with your business.