It can be disheartening to put a lot of time and effort into your Internet marketing plan only to find that it is not paying off because your website is not up to par. Creating an attractive, easy-to-use website should be the first step that any Internet marketer should take. This article will help you get started on achieving this goal.

Spend some time playing around with the amount of text you have versus the amount of graphics you have on your site. This is an important step. The way your site appears at first glance is what visitors use to develop their first impression of you; you want them to feel that you are reliable and trustworthy. In addition, search engines have an easier time figuring out text than they do a bunch of graphics. Therefore, aim to included about 500 words that discuss what your page is about, including a couple of keywords. Keep your paragraphs short; longer paragraphs are harder for people to read and they will lose interest much quicker. You do not have to avoid images completely, but just make sure that you do not go overboard.

Make sure it is easy to get around your site. If you aren’t sure, ask a friend or family member to check it out for you. Where your navigation links are located determines, in large part, whether someone will remain on your page or not; visitors want to be able to find what they need easily, without having to wade through a lot of clutter. Remember that you may grow in the future and will possibly have to add more links to your site. Therefore, do your best to set your page up so that additional links can be put in when necessary.

Be careful with your use of color. If you have several different colors, it may give visitors the impression that your website is messy or unorganized. You don’t just have to use white on your page, but you don’t want to include four or five primary colors either. Stay at around three colors, and keep things consistent; for example, all of your text should generally be one color and all of your links should be another color. This will make your site more pleasing to the eye.

Keep certain design elements consistent between different areas of your website. For example, if you are including a link back to your main page, make sure that you put it in the same spot on every page. This makes things much easier for your visitors; rather than having to search around for something on every page they go to, they will instinctively know where it is. By keeping their frustration level down, you are helping to ensure that they come back to your site again.

In order for an Internet marketing campaign to be successful, it is important that the associated website be simple and effective. The more time you spend on your design, the more it will pay off for you in the end. Take what you have learned from this article and have fun!