Internet marketing is a huge field with a lot of components. Anyone who is serious about business must study internet marketing unless they want to leave a lot of money on the table. If you don’t know which method of internet marketing you should go with, it is possible you don’t know enough about them. Here are some of the most popular internet marketing methods you can use to boost your sales.

1. Start a blog. Blogging has long been known to impress people and create loyal customers. By starting a blog, you establish yourself as an authority in your field. When people read your blog posts, they accept your claim that you know what you are talking about. Then, when you interact with them through comments, they realize that you are trustworthy. That means that they will be more likely to buy from you.

2. Get involved in article marketing. Well-written content is often in demand. If you write a few excellent articles, or have them written for you, you can distribute them all over the internet. What will this do for you? First, it will get your name well known. Second, you will be able to get backlinks for your site by using the author box to pitch your site. Backlinks help raise your site in the search engine ranking results. Just be careful to embed a link in your article that links to your site. Every now and then someone will pass someonee’s work as their own, changing the author box. Interestingly though, they tend to leave the rest of the article alone. Embedding a link in the article will ensure that you still get the backlink.

3. Use social media to market your business. Social media requires you be more casual. You must avoid hard-selling, because you WILL be blocked by the people you are trying to reach. Instead, offer relevant, useful information to people. The great thing about social media is that people will share your information/tweet/status update with their own networks. That will get you even more potential customers.

4. Use video and podcasts to excite visitors. Video is becoming more and more popular by a number of small businesses. Why? Because a video allows your potential customers a chance to see a product in action, and it also helps them to get a look at you. People enjoy hearing and seeing the person who is trying to convince them to buy something. It can make them feel comfortable enough to buy what you are offering.

5. Tweak your site with search engine optimization. Search engine optimization, or SEO, is a great way to get search engines to rank you higher based on what your site looks like. You can do some off-site SEO like article marketing, but if you take the time to add things to your site like proper tagging and a site map, you will find your site moving up the search engine results.

Now that you have some idea of the things you can do to kickstart your internet marketing plan, give these tips a try. You will soon see positive results!