As an online business owner, you have to stay in touch with your existing customers to get them to order more products. This article is filled with tips you should use to develop a good customer service.
Keep the contact information of your customers safe. Use encrypted files and do not share this information with anyone. You should also select a safe method of payment. Add a short description of the payment process and give your customers a guarantee that their information will be safe. Respecting the privacy of your customers is essential to gaining a good reputation. You should also always obtain the authorization of your customers before emailing them promotional content. Add a subscription form for your newsletter on the pages where customers can order products.
Send a thank you email to the customers who order products. Give them as much information about the shipment and let them know when they should receive the product. Invite them to contact you if there is anything wrong with their order. Send more emails later to advertise similar products or new discounts. Do not hesitate to reward your best customers with exclusive discounts or to email them free downloads or free e-books if they buy certain products. You should also use of your email list to ask for reviews, feedback or get answers to surveys. Make sure you offer prizes to the people who take the time to give you feedback.
Use social networks to stay in touch with your customers. Encourage them to connect with you on social networks when they order a product from you, and let them know they will have access to exclusive offers by subscribing to your updates. Let your customers know they can get in touch with you on social networks and comment on your updates with suggestions or share their experiences with your products. You should always answer to your customers in a helpful and friendly way. Do not engage in arguments or personal discussions on social networks. Create a page that is not associated with your business if you want to interact with your friends or family on these sites.
Give customers a reason to stay in touch with you and become active members of your online community. You can achieve this by making them feel valued, offering them discounts, useful tips or giving them a chance to express their opinion. Look for different ways to keep your customers interested in your content; for instance, if you sell beauty products you should share weekly beauty tips and tutorials. Share recipes if you sell cookware or aliments. Keep track of what your customers respond to and create more similar content. You should also give them a chance to share their own tips and discuss your products with each other.
Keep these tips in mind to stay in touch with your customers and keep them interested in your products. You will have to adapt your methods to your target audience and keep improving them.