Traditional internet marketing strategies are fantastic ways to increase revenue, but for non-profit organizations, this can be difficult. Because of the differences in methodology of operations in a non-profit organization, it is vital to utilize as much information and resources as possible from other sources as possible. This guide will help you understand these differences, and show you ways you can incorporate other ideas into your internet marketing strategy for your non-profit organization.
Just as in a traditional business, the first thing you need to focus on is generating new exposure. The easiest way to do so is by getting involved with social media sites. Billions of users view these sites daily, which provide you with a tremendous opportunity to gain support. So be sure to sign up for the most popular social media sites as soon as you can. Be sure to update your profiles regularly to keep users interactive.
Be sure to revise all of your current and future website content to be search engine friendly. Just by taking the time to use search optimization on your site you can see a tremendous boost in your online fan and donor base. By applying these techniques to your site, search engines will be able to find your content more easily, which in turn will push your website to higher listings.
Design your website to be as professional as possible. Donors will be much more likely to donate to a non-profit organization that shows professionalism. Since your website is your first contact with viewers, this will provide them with a good first impression.
To keep your fan base involved, be sure to post new content as much as possible. This will provide them with the latest news, and provide them with a means to share information about your organization to their friends.
If you can find the time, starting a blog is another great way to engage users. Blogs can be updates about your current plans, tips and tricks, or other relevant information that can assist your users as well as your organization.
To increase interaction, you should include videos and other multimedia tools. The longer you can keep the user on your site, the greater the chance that they will donate. By adding video, you can educate your fans with a medium that adds a personal touch. Online applications or games are another great way to get your users involved.
Design an online forum for your users to communicate. This will make it easier to answer questions, provide you with greater insight to the challenges you may face, and raise awareness for your organization’s goals.
One of the most popular means of advertising your organization is posting information to other websites that share some of the same interest as yours. Best of all, this advertising method only cost the time it takes for you to post.
With the right motivation and goals, you can easily take your non-profit organization to a new level with internet marketing. Use these tips to raise awareness for your needs, and connect with more fans.