If you have launched an Internet marketing campaign and you are not implementing social media as part of it, you are going about things the wrong way. Social media is constantly becoming more popular, so you are missing out on reaching a huge customer base if you do not take advantage of that. This article will show you how to use social media as an Internet marketing strategy.

You may have already signed up for several social networking sites, but it is important that you sign up for separate pages for your business. While you want customers to know there is a real person behind your business, you want them to see you as a professional. You should share your personality with your customers, but do not add them to your personal page. Image means everything and something you do on your personal time may negatively affect your business.

Everyone loves to get their hands on free stuff, so lure customers to your business by offering them e-books, coupons and advice. Give them just enough to get them interested in doing business with you, but do not overdo it. You will not get any new customers of they feel like that can get everything they need without ever making a purchase. Offering discounts is great, but you do not want them to be so high that you lose more than you gain.

Twitter has only been popular for a few years, but it has become a global phenomenon. You would not be wise to ignore the impact that Twitter can have on your business. We live in a world where everyone is overly concerned about what others are doing. Signing up for Twitter will give customers a little peek inside your business. Offer discounts to your followers so they will feel like you appreciate them.

Nobody wants to visit a social networking site and see you ramble on about things that are totally irrelevant to your business. When people visit your pages, they want to see things that will let them know they made the right choice by liking or following your page. If you have a restaurant and all of your tweets are about animal care, why would someone be interested in returning to your page.

Add social networking share options to your page. Do not just add share buttons for the most popular sites, since new customers can be found anywhere. This is a form of free advertising and you should take full advantage of this. Also, you should make sure to make it clear to your website’s visitors that you have social media pages. Place a link to your pages on the home page of your site and on the contact page.

Social media can help your business grow significantly if you use them to market. Make sure that you have good content and you will have no problem keeping the customers coming to your page. The tips above are just the beginning of what you should know, but it is a good start.