A newsletter is a great way to stay in touch with your customers and to get them interested in more products. Read this article to learn more about what makes a newsletter successful.
Select a quality software to manage your email list and send your newsletter. Read reviews of different software and select one that helps you keep track of how many people opened your emails and clicked on links. Some software let you put together emails from templates so you can send out a newsletter with a professional design instead of a simple email. You can also personalize your emails to include the name of the recipient in your subject line or greetings.
Get more people to subscribe to your newsletter by placing subscription forms on your site. Make sure these forms are visible and do not ask too much information from your subscribers; you only need a name and an email address. You should place a link to your subscription form on the pages where your customers order products and mention your newsletter in your updates on your site, blog or social networks to get more people interested. Present your newsletter as a way of having access to exclusive information and discounts or organize a contest open to anyone who joins your newsletter if you need more subscribers.
Start working on your newsletter a couple of weeks before you send it. You should write a short introduction and thank your subscribers for buying products or showing interest in your business. Make your readers feel valued, and thank them with a limited offer. You should also include a few articles; send new content or use articles that have been popular on your site recently. Do not include the entire article in your newsletter; only the first paragraph is necessary to get people to click on a link and access your site.
Use your newsletter to create anticipation about a project you are still planning. Mention a new product you want to make available or discounts and contests you plan on offering in the near future. Encourage your audience to visit your site more often or to connect with you on social networks to receive more updates on these projects and perhaps be selected to receive this new product or benefit from a discount before everyone else.
You can use your email list for other purposes than sending your newsletter; you should also send out surveys, promotion codes, shopping suggestions, holiday wishes and thank email when a customer orders a product. Do not send too many emails; make sure the ones you send will attract the attention of your audience right away by addressing your audience personally or mentioning exclusive offers. Your customers should perceive your newsletter and other emails as a valuable source of information and a great way to save money on your products.
Creating a newsletter is rather easy, but you need to apply yourself to create quality content if you want people to read your newsletter and order products. If you put enough efforts into your newsletter, you should soon be able to generate sales on demand by sending your monthly email.