Internet marketing strategies can appeal to wider audiences if you follow a few simple rules. Use the steps below to generate content that will appeal to a wide audience of potential customers.

Don’t advertise your product and service as “worth” some amount of money but that are available today for a lesser amount of money. You can’t tell customers what your product is worth, you can only tell them what you normally charge and what the discount you’re offering is.

Assume everyone’s impatient. Be clear and concise in what you’re communicating without being too pushy. Make your pitch and then offer some explanation. Making people read to the end of your content to know what you’re selling will discourage lots of readers across the board.

Include something unexpected such as, “Guess what? Ten percent off and you don’t have to create an account,” can be a great way to attract new customers who neither want to provide you with all their contact information nor spend the time providing you with information in order to get a discount.

Adjust your tone to the format you’re publishing on. For example, if you’re on Facebook, your written material might be more conversational than the material you put on your website.

Don’t use bullets in your text unless you have worded information that’s fewer than about five words. A bulleted item should be short and self-explanatory.

Don’t attach asterisks to your bulleted material that refer down to lengthy disclaimers because people will largely ignore content that lures them in with a “free” promotion and then refers them down to the bottom of the page and explains why free isn’t free.

You shouldn’t use slang hoping to appeal to younger people because you’ll frequently lose older people. By the time “BFF” became familiar to all age groups, it was a joke more than a valid term because it takes awhile for older people to catch on.

Nobody likes feeling stupid, so explain technical terms you use. Unless you’re trying to identify yourself as an esoteric provider of some niche product or service, language that is specific to your industry will frequently discourage consumers.

Don’t advertise that ordering on your website is “easy” because for many people using the Internet and ordering online is not easy. Instead offer several ways to order and make it easy for your customers to contact you by phone or Internet.

Be cautious about using humor. What’s funny to you will likely not be funny to someone else.

Make sure you have no typos in your text. There are some people who just can’t help themselves. It is natural for them to correct others, and they always find something to say. Similarly, if you’re unsure of a word, use one you are sure of.

Don’t spin worn out advice from the Internet such as, “There are lots of scams out there, we’re different.” People will automatically think you’re lying.

Keeping your content on point and interesting will encourage people to read it. Make your Internet marketing material content more appealing to a wider audience by using the tips above.