A good mobile marketing campaign can make a huge difference for your business. This article is filled with useful tips you need to know before you launch your campaign.

Mobile marketing is not only about text alerts: you also need to set up a mobile website and perhaps to create apps. These different aspects of your campaign should be connected and you should also remain consistent from one marketing campaign to the other, including your mobile strategy, your website, social networks and newsletter. Talk about your mobile marketing campaign on other media and get people to sign up for it by mentioning the limited offers you will be sharing via text alerts or on your mobile website.

Do some research about different mobile devices and find out what kind of devices your target audience is using through surveys. Typically, young adults or wealthy customers are likely to have up to date devices that support apps. You need to adapt your campaign to your audience and their mobile devices: if your customers subscribe to basic plans with a small amount of bandwidth, create a mobile site that is very light so it can be loaded quickly. Create a site with more content if your customers have devices with larger screen or a better internet plan.

People will sign up for your text alerts, download your apps and visit your mobile site if they know they can get special offers and exclusive information about your newest products. Use your mobile marketing campaign to create anticipation around your new products and to offer discounts to your best customers. Make sure you mention the discounts and different advantages to subscribing to your campaign on your site, blog or social networks. You should also connect these other marketing campaigns to your mobile website: a lot of people use their cell phones to access social networks. Add a link to your profiles on your mobile site as well as a subscription form for your newsletter.

The key to a successful mobile marketing campaign is to make every update count. Sending out text alerts can become intrusive if you send more than one text a week. Plan your mobile updates carefully: use them to advertise a very interesting discount every month for instance, instead of offering a smaller discount every week. Get your customers’ attention right away with a strong action verb and an efficient description of the savings they could make. Add a link to your mobile site or a code they can redeem on your regular site.

Keep track of the attention you generate with your mobile marketing campaign. Use a unique promotion code for your mobile marketing subscribers and count how many customers used this code to order products. You can easily count the visitors of your mobile site or the number of people who downloaded your apps with a simple visitor counter. Encourage people to give you feedback on the text alerts you send out and on the apps you developed.

Use the techniques discussed in this article to design a good mobile marketing strategy. Make sure your campaign is adapted to your audience and keep improving it.