Use mobile marketing to stay in touch with your customers and to generate more sales. Read these article to learn more about the most efficient techniques.

Find out what kind of cell phones your audience uses, how much they text and how often they use their phones to access the Internet. Get your customers to answer to surveys by giving prizes and use these results to design a campaign that is adapted to your audience. Monitor the responds of your audience closely by keeping track of how many customers redeem the discounts you advertise through mobile marketing and how many visitors your mobile site gets. You might have to adapt your campaign over time. If you get a lot of positive responds, you might want to increase the frequency of your updates.

Your mobile marketing campaign should include text alerts. Use mass texting software to send out short messages to a list of contacts. Make sure you include an opt-out option via a link to your mobile site or a code your customers can use to redeem the discount. Sending out a text alert is a good way to generate more sales if you are offering an interesting discount. You can also make announcements regarding new products. Keep your messages short and straight to the point.

Design a simple mobile site. You should give your visitors the option to access your regular site as well, but a mobile site should be easier to load and navigate. Use a simple design to reduce loading time and adapt the size of your text to the smaller mobile screens. Avoid using pictures or videos because they will take too long to load. Test your mobile site on different devices and make sure it can easily be accessed.

Your mobile site should contain information about the discounts mentioned in your text alerts as well as your contact information and basic details about your products. If you have a store, make sure you provide directions to get there. Keep in mind that a lot of people use their phones to access social networks: make sure you include links to your social networking profiles on your mobile site.

Develop a few apps if your audience uses more sophisticated phones. An app can be a game, a learning tool or a way to learn more about your products. Be creative and design apps related to your industry and products. Perhaps you could present the content of your website differently or adapt a social networking game you developed before. Offer your apps for free on your site and advertize them throughout your different marketing efforts. Find out more about your competitors’ apps if they have developed any and do your best to create apps your audience will find interesting, valuable and useful.

A good mobile marketing can make a real difference for your business. Mobile marketing works better with certain target audiences than with others: you need to do some research and develop a campaign adapted to your customers.