With the prevalence of technology in everyday life, including smart phones and wireless services constantly surrounding us, businesses need to keep up with the times! Mobile marketing is one of the best ways to increase exposure and maintain customer satisfaction in this new age. You will not only increase your visibility with new customers, but you can appeal to their loved ones if they follow any social media pages you create! Read this article for some tips on how to create a business plan that will expand your consumer base in a new way.

One of the most important steps in getting people to download your mobile application is making it easy to navigate and customize. Since cell phones are so personal, letting consumers personalize any aspect of the application is a great strategy. Giving consumers an incentive to download the application is also useful. You can offer coupons or a free trial of a premium service to those who sign up for your application. Also, try connecting your mobile marketing with any other form of advertising like posters by using QR codes or social media to reinforce your business plan.

When using social media networking, make sure to create a page on Facebook for people to “like” and “share” so their friends can see your business. This also allows them to add pictures or comments about your company. Creating a Twitter hash tag will let you track what people are saying about your products or services, and having a Foursquare allows people to “check in” when at the physical location of your business. However, you must also put importance into the customer service aspect of your business. Let customers feel like they can speak with a manager to express any concerns, and have a suggestions box readily available. Urging them to create a review on websites like Yelp! or on the mobile application website will appeal to new consumers, as they are more likely to try out a product or service if others already approve of it.

Send out e-mail invitations and text messages for events or new products and services offered by your business. Letting consumers have special discount or coupon codes will make them more likely to download the mobile application. Always make sure to have an unsubscribe link, and don’t send too many messages or the consumers may become annoyed. When sending e-mails, make sure there is no fancy text formatting so the messages are easy to access on a mobile device without any problems. The more concise and useful the message, the more likely the customer will continue to read them.

When used correctly, mobile marketing can be a very powerful took for businesses to increase their visibility and consumer base. By using social media sites like Facebook and Foursquare, creating a mobile application and asking consumer to review your products and services, your business is much more likely to flourish. Remember these tips and use mobile marketing to your advantage!