Mobile marketing can include many communications between the seller and potential customer. Use the tips below to consider how marketing efforts will vary depending on whether the consumer contacts you or whether you are reaching out to the consumer.

Marketing is not always you reaching out to the consumer. As every business owner who participates in efforts to get to the top of a search page for a particular category knows, many consumers initiate contact when they are looking for something. It is important to have two different approaches for your marketing to accommodate both those consumers you contact and those consumers who contact you.

Consider why a consumer is looking for you. This requires you to consider what customers are usually looking for when they contact you. Limited screen size, streamlined information and download times require that your mobile marketing be much more on point than information contained on your webpage.

The challenge for mobile marketing where the consumer seeks you out is to be general enough to provide information about everything you offer without bogging down the consumer’s experience so that your marketing material becomes too complicated or time-consuming to sustain consumer interest. For this reason, include your phone number on your mobile marketing material. While tablets are frequently awkward at best for making phone calls, people still have phones, and a phone call often remains the most efficient way for people to contact your business.

Offering opt-in opportunities for mobile devices is a popular way of expanding an email list or generating a potential client base. Including your website address on your mobile marketing is an alternative to requiring extensive typing for people on mobile devices which is sometimes inconvenient. In the alternative, you might consider requiring a user merely to enter an email address instead of name, address and other information in order to opt-in.

Carefully choose information you include about your other marketing sites. For instance, you might choose not to include your Facebook page information to consumers contacting you through their mobile devices because many phone platforms charge users to get the facility to use Facebook on their phones. Just because a smartphone has the capability to connect its user to Facebook does not mean the user will use this capability, especially if it costs money.

The scenario for mobile marketers changes when your business is contacting mobile device users. You are now actively targeting the user for a specific purpose in order to gain business. The first thing you will want to do is to consider the quality of all content you communicate to your subscribers via smartphone.

Consider where the consumer opted in and why. Consumers who opt-in on smartphones sometimes opt-in for different reasons than those who opt-in via other marketing material such as your website. Website browsing is often different from smartphone browsing in that the user is not as concerned with speed and screen image limitations. If your user signed up via smartphone, your subsequent materials should be geared to similar usage such as coupons or sales or specific ordering opportunities. If your consumer signed up via webpage, your offerings might be more general and detailed.

Limit emails you send to potential customers. While email remains an effective way to communicate with customers, many smartphone users have their email accounts accessible through their phones. This means that just like on PCs, when a message pops up or makes a sound for new messages, many smartphones are set up the same way which can quickly become annoying for smartphone users who receive a lot of emails.

Your mobile marketing efforts will not be the same for all users. Use the tips above to consider how to refine your mobile marketing strategies and increase your chances of getting customers using mobile marketing.