A substantial percentage of the planet’s citizens now carry smartphones or other mobile media devices on their person in any given day. Yet, a number of marketers have yet to grasp that a good mobile marketing strategy has different aspects and boundaries than online campaigns targeting desktops and laptops, when applied through mediums such as social media or email. In the following five paragraphs, read about things you need to keep in mind when gearing up your own mobile marketing plans.

The screen size of your target prospects is the most essential consideration to keep in mind. Graphics are not going to be very large on a Smartphone screen, so expansive high resolution photos are not going to make an impact. Thumbnails, up-close shots and very basic graphics are the order of the day here. Not only are they going to be more viewable by the reader, but smaller image sizes are going to consume far less of their data package, which leaves you looking better.

Mobile marketing really is just a form of stimulus and response. You send out a message that you hope stimulates return contact or activity from the recipient. Make your message enticing enough that they can do so, but also make sure they physically can do so with ease. If it is hard for them to submit to you their individual contact information, then it does not matter if they are interested or not, because their interest will wane quickly.

A common practice in mobile marketing is sending out coupons. Make sure these can get used purely digitally or electronically, such as a code of some sort. It is nice to send out things that your readers or subscribers can print out to get a deal or save a few bucks, but most of them are not going to have easy and convenient ways of printing anything from their Smartphone directly.

“Keep it short and sweet” is an adage you have likely heard more than once over the years. This is really critical for all mobile media messaging. Very few mobile media users have unlimited data packages, so none of them want to see that your messages ate up a few percentage points of their monthly data package. If you are costing them resources before they even buy anything, they are not going to actually buy anything.

You probably design your mobile pages on a desktop or laptop, perhaps even a tablet. Take a look at your pages on various sized Smartphone screens. Can the page navigable around without a mouse? A phone user has only their fingers.

By being mindful of both the possibilities and limitations of mobile media devices, you can appropriately structure a mobile marketing campaign that is effective for you and convenient to Smartphone and tablet users. When changing mindset from online to mobile marketing, keep in mind screen size, printer access, data packages and graphical limitations so that you can get the best possible results from your campaign.